The bar’s proximity to a busy bike path and the recent incident in Waller County could have been good reasons (among many others) to refrain from making the “joke,” but Truck Yard went ahead anyway, and then proceeded to display its marquee sign on the internet — which is both public and subject to significantly more criticism.
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The negative backlash from the cycling groups was enough to prompt the business to limit social media users’ ability to engage with the bar online, per Eater, and Truck Yard issued the apology pictured below on Monday:
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The “joke” message has since been taken down and replaced, and pictures of Sunday’s marquee have been scrubbed from the bar’s social media channels.